Last updated: May 2026 — James Whitfield, Fritwellfridge

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how Fritwellfridge, operated by James Whitfield and accessible at fritwellfridge.co.uk, collects, uses, stores, and protects the personal information of visitors to our website. By continuing to use fritwellfridge.co.uk, you acknowledge and agree to the practices described in this policy.

1. Who We Are

Fritwellfridge is a casino review and information website focused on the UK market. The website is owned and operated by James Whitfield. For all data-related enquiries, James Whitfield acts as the responsible data controller under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

When you visit fritwellfridge.co.uk, we may collect the following categories of data:

• Technical data: IP address, browser type and version, operating system, referring URLs, and pages visited.
• Usage data: Time spent on pages, click patterns, and navigation behaviour within the site.
• Cookie data: Information stored via cookies and similar tracking technologies (see Section 4).
• Voluntarily submitted data: Any information you provide if you contact us directly, such as your name and email address.

We do not collect sensitive personal data such as financial details, payment information, or government identification numbers.

3. How We Use Your Information

The information collected through fritwellfridge.co.uk is used for the following purposes:

• To analyse website traffic and improve the quality and relevance of our content.
• To understand how visitors interact with our casino reviews and editorial pages.
• To respond to enquiries submitted directly to us via contact channels.
• To comply with legal obligations under UK law.
• To detect and prevent fraudulent or malicious activity.

4. Cookies and Tracking Technologies

Fritwellfridge.co.uk uses cookies to enhance user experience and gather analytical data. Cookies are small text files stored on your device when you visit our site. We use the following types of cookies:

• Strictly necessary cookies: Required for the basic functioning of the website.
• Analytics cookies: Used to collect anonymous data about how visitors use the site, including page views and session duration.
• Third-party cookies: Placed by external services such as analytics providers and affiliate networks.

You may disable cookies at any time through your browser settings. Please note that disabling cookies may affect certain features of fritwellfridge.co.uk.

5. Analytics

We use third-party analytics tools, which may include services such as Google Analytics, to monitor and evaluate website performance. These tools collect anonymised data and are governed by their own privacy policies. Data collected through analytics is used solely to improve the content and usability of fritwellfridge.co.uk.

6. Third-Party Links

Fritwellfridge.co.uk contains links to external websites, including online casinos and gambling operators. These third-party websites operate independently and are governed by their own privacy policies. We are not responsible for the privacy practices or content of any external sites. We strongly encourage you to review the privacy policy of any website you visit through links on fritwellfridge.co.uk.

7. Your Rights Under UK GDPR

As a resident of the United Kingdom, you have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your personal data.
• The right to restrict or object to certain types of processing.
• The right to data portability where applicable.
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or as required by applicable law. Technical and analytics data is typically retained for no longer than 26 months.

9. Data Security

We take reasonable technical and organisational measures to protect data collected through fritwellfridge.co.uk against unauthorised access, loss, or misuse. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Responsible Person: James Whitfield
• Website: fritwellfridge.co.uk
• Contact method: Please use the contact form available on fritwellfridge.co.uk to submit your enquiry.

We aim to respond to all legitimate data-related requests within 30 days of receipt, in accordance with our obligations under UK GDPR.